eCommerce has grown considerably after the COVID19 pandemic, and today more people prefer to shop online. Let’s say you’ve done your first step successfully. You opened an online shop, have your audience, and have different products from other eCommerce stores, but you’re still not satisfied with the number of sales.
What could you do to increase the number of deals and generate more revenue for your eCommerce website? Several steps you can take to reach your final goal, which is to increase sales and conversions. This article will explore the best three ways to help you generate more revenue as an e-commerce business. Keep reading to find out more.
- 1 1. Track Website Visitors
- 2 2. Switch to Instagram Business
- 3 How to Get More Followers on Instagram
- 4 3. Create Products With High Demand
- 5 Conclusion
1. Track Website Visitors
Website visitor tracking helps you see every interaction your users have with your website. It will help you realize your customers’ pain points and what they like about you. Doing this, you’ll be able to see how much time your customers spent on your site, which pages they visited more, what prevented or persuaded them to take action, etc.
When you track your visitors, you can see where you’re having a problem and doing a good job which makes room for improvement. And more improvement means more conversions which is what you want!
Using WatchThemLive heatmaps and session replays, you can track your users’ behavior. By session replays, you can have real-time data and see what your users are doing as if you are one of them. And by heatmaps, you can see where your users interacted with your website.
You can see your users’ whole customer journey to know better how you can provide an excellent UI/UX experience for your website visitors.
2. Switch to Instagram Business
No one can deny the power of social media. And among them, Instagram is the most important one if you own an online store. You can put your website URL in your bio to link them directly. But just doing that won’t be enough.
You have to follow some steps to boost your Instagram account. Here are some ways to turn your Instagram account into a successful one.
How to Get More Followers on Instagram
If you want to boost your sales, your first step is to gain more followers. Keep reading to find out how to get more followers on Instagram.
Schedule Instagram Posts
You can’t just post anytime you like! You have to schedule Instagram posts, Stories, and IGTVs to publish them at the right time. For example, you shouldn’t post clothing early in the morning since people are sleepy and not in the mood for shopping.
But what’s the best time for you to post your products? We can’t tell you that since there is no magic time! But, there are some tips to help you decide on the best time when your followers are most active and engaged on the platform.
First, you can use Instagram insights which you can see on the profile of your business account. This feature provides you with information about when your followers are most active so that you can post accordingly.
Second, you can do this using an Instagram scheduler tool. Aischedul is an all-in-one scheduler and Instagram giveaway picker tool that helps you schedule your posts even months in advance, content linking, and designing stories.
It also chooses the best hashtags, and you can preview your posts before going live. Adding multiple links to your bio is another helpful feature of this tool.
Collaborate With Influencers
Influencers have a vast majority of followers. So the most efficient way to gain more followers is by working with the right influencers. You can send some of your products to a popular influencer in your niche and ask them to advertise your products or services. By doing so, you will attract tons of followers, and your product will appear more valuable.
Sometimes you see online shop owners complaining about wasting lots of money on influencers but didn’t gain anything. You don’t want to end up like them! So what should you do?
Ainfluencer is a platform that helps you find influencers and brand ambassadors with real followers. And the most crucial part is to find the right influencer, which means that influencers should be in your niche. The brand ambassadors on Ainfluencer help you makret your services or products more effectively.
Repost Trending Content
You can repost what your customers love or what’s trending. By doing this, you’re creating user-generated content or UGC. UGC helps you create a friendly relationship with your audience and build customer loyalty. Reposting good stuff will get you many likes and comments, thus more followers.
Get Help From an Instagram Growth Service
Another way to safely attract more followers is to use an Instagram growth service. But you may have a problem finding a credible growth service that you can trust.
AiGrow is one of the best Instagram marketing services. It has a simple working process, and you won’t waste your time looking for the feature you want. Also, a strong team supports you throughout your way.
AIGROW’s Top Advantages
- It schedules your IG posts, Stories, and IGTVs to be published automatically.
- Repost Instagram Stories and feeds, as well as YouTube videos without requiring any downloads
- Automated DM is for promotional purposes or to reply to messages received
- You can add more than one link to your bio
- It helps you run effective giveaways and contests
- AiGrow’s hashtag generator tool can generate a list of relevant and strategic hashtags for your content.
3. Create Products With High Demand
Creating a product in demand means creating a solution to your customers’ problems. They have a problem, and they don’t know how to solve it.
Yet, they are unsure if this will be a solution since they have never tried something like this. That’s where you can get creative. Here, you can use some marketing techniques to get your audience to take action and buy from you. Here are a few of these techniques:
- You can use product scarcity since that makes your customers not miss out on things.
- Use information scarcity, and leak a little information just before launching your product.
- People want something more when it is scarce. Make your new product exclusive and limited to entice more demand and increase your sales.
Succeeding in an eCommerce business depends on many things, but if you focus on a few elements and do them correctly, you can be even more successful. Tracking your users’ behavior is one of these ways because you can see what is upsetting your users or what they like so that you can work on them.
Another way is to make an Instagram business account and optimize it by gaining followers, scheduling your posts, finding the right influencer in your niche, reposting, using Instagram DM and an Instagram growth service.