It is impossible to conceive today’s reality without the internet’s connectivity. Approximately 4.95 billion people use the network, which represents 62.5% of the global population, according to data from the Digital 2022 study, prepared by Hootsuite and We are social.
Digital channels have gained a prominent place in all industries, and in the case of business, it is key to the growth of any company. Specifically, websites are a robust sales, information, and promotion channel for small, medium, and large companies, strengthened in the last two years.
Shopping habits have changed radically, with 2.14 billion people now shopping online globally, according to Statista. According to the agencies, 81% of consumers research online before buying in person.
Online presence is paramount whether your business model is based on a digital, face-to-face, or hybrid sales channel. Leveraging your social media presence and optimizing your website to enhance your brand are two crucial aspects for businesses in 2022. According to your needs and payment possibilities, achieve this goal through microloans and start this adventure. You can always hire an advertising agency to help you with your marketing.
Some of the best platforms to start your website
Creating a website may sound like a highly complicated task, but those times are long gone. Today there are multiple platforms to design your website from scratch, according to your company’s corporate identity. These tools offer a wide variety of templates to customize your website to your liking.
The most intuitive and easy to use platforms to create a website are:
If you do not have the time to take your business to the digital world, go to the best microloans and hire the services of specialized web developers.
Responsive design: a must in your business website
This technique refers to having a website that adapts to the different devices you can access the internet comfortably for the user. A responsive design allows you to view your site from a desktop, laptop, tablet, smartphone, or any other device, without losing information or leaving the visual range of the screen.
Creating a page with these features will give your customers confidence. Keep in mind that most internet users log in from a smartphone, and 57% of internet users will not recommend businesses with a poor mobile design, according to data collected by Sweor.
Achieve a high traffic website, it is not a matter of creating a page and waiting for consumers to come to you. Design a SEO strategy and promote your website on social networks, search engines like Google, and local business directories.
According to data from Top Design Firms, 71% of small businesses have a website just in the United States. Still, one out of every five companies mentions that the biggest problem with their website is a low traffic, according to information from Fit Small Business.
Great strategies to grow your website
Here are some strategies to get the most out of your website:
- Improve the SEO of your website: SEO is the positioning of your site in search engines. To occupy one of the first places in search engines and win clicks from your competitors, use keywords, add alternative text to images, optimize headings and sections and generate a meta description with the most relevant information about your page. Use platforms such as SEMRush to facilitate these tasks.
- Start a blog: Creating specialized texts to solve the problems and needs of your consumers is an optimal way to attract traffic. If you need help writing, you can use Grammarly to improve your writing.
- Submit your website to directories: Register your business in Google, Foursquare, and all the guides you know. This assignment makes it easier for people to find your site and encourages them to browse it.
- Optimize the user experience: This assignment facilitates navigation on your website. Organize your information. Eliminate text without purpose, be concrete and precise, use good quality images and use different sections within the page according to the needs of your product or service.
What are you waiting for to maximize the potential of your website? If you don’t have the proper budget for this mission, apply for the best microloans and obtain the necessary financing so that more people get to know your business and consume your offer.