For many businesses, social media monitoring still seems to be uncharted ground. Listening to the social web is an important part of the day-to-day work of an increasing number of businesses, not just professional communicators, whether in content marketing, influencer marketing, or other areas.
But which social media monitoring tool is most suited to your requirements? Many people are confronted with many tools while looking for the correct supplier. Not only are there pricing discrepancies, but there are also significant variances in the selection and amount of analytic features.
Today, we offer you the finest social media monitoring tools that we believe are excellent. But first, let’s talk a bit about what is social media monitoring.
What is Social Media Monitoring?
Social media monitoring, often known as social media “listening,” is the activity of studying what other social media users are saying about someone or something – or the entity’s themes. People who conduct this surveillance may be doing so for their personal profile or on behalf of a company’s social media account.
Monitoring social media may take numerous forms, including tracking keywords, hashtags, and mentions of a specific individual. It can also happen on a single social network or across several.
1. Google Analytics
Google Analytics should be among the first results for the query “Free Social Listening Tool, Google,” but it isn’t. That’s a pity because this free social monitoring platform is an excellent example of internet services requiring membership or premium pricing.
Fundamentally, Google Analytics is a simple yet incredibly trustworthy website. GA was created to assist brands in improving interaction by utilizing proprietary AI-based software. It is based on an organized institution of reams and reams of data that is constantly updating in real-time.
And that way, to provide an exact, available complete picture of your consumers’ market situation and general viewpoint levels.
You’re dealing with a high-end product when you can successfully protect the condition of your advertisement, see what people are saying about you and your competitors online, etc. Thankfully, Google Analytics is a free tool, and you’d be doing yourself a massive disservice if you didn’t check it out and give it a try.
Though BuzzSumo is primarily a content analysis tool, it may also function as an effective social listening tool when used appropriately. It searches the web for articles that contain your search query and may display the engagement metrics associated with each result.
Having access to the number of impressions and shares that specific articles have allows you to quickly analyze the success of your brand, content, and outreach. This useful data assists you in determining the types of content and platforms that produce the best results.
Not only that, but BuzzSumo gives you the best days and times of the week to publish your content, as well as the perfect post length. You may use this tool to systematically increase your brand’s outreach to obtain maximum awareness and interaction.
HowSociable is a helpful tool for assessing your own and your rivals’ social media presence. You can track 12 social sites for free with a free account, including Tumblr and WordPress. A pro account is necessary if you want to access the additional 24 sites, such as Facebook, Pinterest, and Twitter.
HowSociable’s perspective on social monitoring is unique in that it breaks down scores for various social media sites. And that way allows you to see which social media sites work best for you and which need to be improved.
Mentionmapp communicates with your Twitter API to see what is going on in your Twitter network. You can see who mentions you and who retweets your tweets the most. It’s also interactive.
If you want to keep track of the influence or reach a favorable tweet about your company might have, you can click through and discover how your interactions are linked.
LikeAlyzer eliminates the guesswork from your Facebook approach. The suggestions will steer you on the correct path. Contrast your Facebook page with those of rivals, partners, or companies that you admire. LikeAlyzer will recommend similar pages to watch.
Likealyzer converts raw Facebook metrics into a brief but powerful report. Not only statistics but also recommendations. LikeAlyzer is a Facebook tool for social media managers, agencies, and business owners.
Right at the start, we have to mention that Mention offers you a competitive analysis tool. What makes it so unique is that it will enable you to compare your brand with multiple competitors. So, this will help you to make your content unique and different when compared to the rest of the business owners.
Also, an outstanding fact that is worth mentioning is that Mention offers the capacity that makes it possible to track millions of content sources. But not only that, it makes it available in 42 different languages, so you will be able to monitor your brand mentions worldwide.
So these were our chosen best tools for social media monitoring. Check each of them out, and let us know what you think about them.