Every online store owner knows the pain. A customer adds products to their cart. They look excited. Then… they vanish. No purchase. No goodbye. Just an abandoned cart.
The good news? You can win many of them back. With smart cart abandonment email and SMS tools, you can recover lost revenue on autopilot. Let’s explore the best ones and how they help you turn “almost” into “sold.”
TLDR: Cart abandonment tools send automated emails and texts to remind shoppers to complete their purchase. The right tool can recover 10–30% of lost carts. Top options include Klaviyo, Omnisend, ActiveCampaign, Drip, Privy, Recart, SMSBump, and GetResponse. Choose one that fits your store size, budget, and marketing style.
Contents
Why Cart Abandonment Tools Matter
On average, nearly 70% of online carts are abandoned. That’s a lot of lost money.
But here’s the fun part. Many shoppers wanted the product. They just got distracted. Maybe they were comparing prices. Maybe their dog barked. Maybe they weren’t ready yet.
Now imagine you send a friendly reminder. With a discount. Or social proof. Or urgency.
That small message can bring them back.
Email is powerful. SMS is even more direct. Combine both? Even better.
What Makes a Great Cart Recovery Tool?
Before we jump into the list, here’s what to look for:
- Automation: Set it once. Let it run.
- Personalization: Use the customer’s name and cart items.
- Multi-channel: Email + SMS works best.
- Analytics: See how much revenue you recover.
- Easy integration: Works with Shopify, WooCommerce, etc.
Now let’s dive into the best tools.
1. Klaviyo
Best for advanced email marketing
Klaviyo is powerful. Very powerful. It’s built for eCommerce.
You can create smart cart abandonment flows based on:
- Cart value
- Customer behavior
- Purchase history
It also combines email and SMS in one platform.
Why people love it:
- Deep segmentation
- Beautiful templates
- Strong analytics
It’s best for growing and established stores. Beginners might find it complex. But once you learn it, it’s a revenue machine.
2. Omnisend
Best all-in-one tool for eCommerce
Omnisend is simple. Clean. Easy to use.
You can create automated sequences like:
- Cart reminder after 1 hour
- Second email after 24 hours
- SMS with discount after 48 hours
It also supports push notifications.
Why it stands out:
- Very beginner-friendly
- Pre-built automation templates
- Affordable pricing
Great for small to mid-sized online stores.
3. ActiveCampaign
Best for advanced automation lovers
If you love building workflows, this tool is for you.
ActiveCampaign lets you create complex automation paths. For example:
- If user opens email → send reminder
- If user clicks but doesn’t buy → send SMS
- If purchase completed → stop sequence
Very smart. Very flexible.
It also includes CRM features. So it’s perfect for businesses that want more than just cart recovery.
4. Drip
Best for personalized messaging
Drip focuses on relationship marketing.
Instead of just saying “Hey, you forgot something,” it helps you build a story.
You can send:
- Product recommendations
- Dynamic cart reminders
- Personal offers
Its strength is data-driven personalization.
If you want your brand voice to shine even in recovery emails, Drip is a strong choice.
5. Privy
Best for small businesses and beginners
Privy is simple. And affordable.
It focuses on:
- Email capture popups
- Cart recovery emails
- Basic SMS reminders
If you’re just starting out on Shopify or WooCommerce, Privy is a safe bet.
It doesn’t have the deep complexity of Klaviyo. But sometimes simple is better.
6. Recart
Best for SMS-first cart recovery
Texts get opened fast. Very fast.
Recart focuses heavily on SMS marketing.
Why is that powerful?
Because SMS open rates can reach 90%+. That’s huge.
Recart allows you to:
- Send instant cart reminders
- Add discount codes
- Two-way chat with customers
If your audience is mobile-heavy, this tool can dramatically increase recovery rates.
7. SMSBump
Best for Shopify SMS marketing
SMSBump (now part of Yotpo) is extremely popular with Shopify stores.
It specializes in:
- Automated cart reminder texts
- Compliance management
- Smart segmentation
You can combine it with email tools. Or use its own SMS flows.
It’s especially strong if you want aggressive SMS strategy with high conversion rates.
8. GetResponse
Best budget-friendly all-in-one marketing suite
GetResponse offers email marketing, automation, landing pages, and even webinars.
Its cart abandonment features include:
- Timed email sequences
- Discount follow-ups
- Conversion tracking
It’s not as specialized as Klaviyo. But it’s affordable. And very solid for small businesses.
Email vs SMS: Which Should You Use?
Short answer? Both.
Here’s why:
- Email is great for storytelling and visuals.
- SMS is fast and direct.
- Together, they increase recovery rates.
A common winning strategy looks like this:
- Email after 1 hour
- Email reminder after 24 hours
- SMS with incentive after 48 hours
Simple. Effective. Profitable.
Pro Tips to Recover Even More Revenue
Having a tool is not enough. Here are smart tactics:
- Add urgency: “Your cart expires soon.”
- Use social proof: “25 people bought this today.”
- Offer small discounts: 10% works great.
- Show trust badges: Free returns, secure checkout.
- Optimize for mobile: Most shoppers use phones.
Test different subject lines. Test different timing. Small tweaks can mean big money.
How Much Revenue Can You Recover?
Many stores recover between 10% and 30% of abandoned carts.
Let’s say you lose $10,000 per month in abandoned carts.
Recover 20%? That’s $2,000 back.
Over a year? $24,000.
That’s the power of simple automation.
Final Thoughts
Cart abandonment is not failure. It’s opportunity.
Shoppers who abandon carts are warm leads. They were close. Very close.
With the right email and SMS recovery tools, you can bring them back. Again and again.
If you want advanced power, choose Klaviyo or ActiveCampaign.
If you want simplicity, try Omnisend or Privy.
If you want SMS dominance, go with Recart or SMSBump.
Start small. Automate smart. Test everything.
Because every abandoned cart is not a lost sale.
It’s just a sale waiting for the right reminder.